Website redesign
checklist.
Before replacing your website, try the tasks a customer needs to complete. These six checks help you identify focused fixes, useful content to retain, and the requirements for a larger redesign.
1. Try the customer journey on a phone.
Start at a service page and try to request an estimate or arrange a visit. Can you read the details, open navigation, dismiss overlays, and tap the main action? Write down the page, device, expected result, and what happened. A broken contact button needs attention even if a redesign will happen later.
2. Follow an inquiry to its destination.
With the person handling requests, send a clearly marked test through the form. Check the confirmation and verify where the details arrive. Try correcting a missing field and changing a selection. Does the form confirm a received request or reserve an appointment? Your form and booking path should make that distinction clear.
3. Identify the content worth keeping.
List accurate service descriptions, real project photos, useful FAQs, customer-facing policies, and brand details. Mark outdated information separately from content that needs a clearer layout. Where authorized search or analytics records are available, review important entry pages. Low traffic alone is not a reason to remove a useful page.
4. Record the existing URLs.
Keep a list of important pages and decide which URLs can stay. If a page must move, identify its relevant new destination before launch. Include linked downloads and images that matter to customers. Google’s site-move guidance recommends mapping old URLs to their new destinations and planning redirects.
5. Check platform access and requirements.
Confirm who controls the domain, hosting, editing account, and connected tools. Can the current platform support the change you need? Check export options for content and records before proposing a move. Explain the requirement that is missing; an older design alone does not establish that the whole site needs rebuilding.
6. Agree on the checks before launch.
Compare the agreed pages, mobile journey, forms, and booking handoffs with the current site. Check changed links and redirect destinations, then confirm who can edit the result and handle future updates. Use the delivery and handoff plan to record responsibility for remaining items and the checks to repeat after launch.
Focused fixes, redesign, or rebuild?
Use these as starting points for a review, rather than a diagnosis from the site’s appearance.
| What you find | Starting approach |
|---|---|
| Useful structure with a few unclear or broken pages | Focused content, layout, or form improvements |
| Working site that needs one new service or campaign | Add a relevant page and connect it to existing content |
| Many customer journeys need a different structure | A broader redesign that preserves useful content and URLs |
| Essential requirements cannot be supported on the current platform | Assess supported alternatives and a planned rebuild or migration |
Bring the current site, three specific problems, what must stay, and the tools involved to a website redesign conversation. Scope and pricing are agreed case by case; the website cost guide explains what shapes the quote.
Turn your observations into a short brief.
Use the checklist below to collect your own observations and choose the priorities to discuss with Alex. You can review and edit the resulting notes before sending an inquiry.
Start your website review